Tampon-delivery service HelloFlo has scored a viral hit with a video showing girls at summer camp celebrating their periods, with an adolescent girl comparing herself to Joan of Arc for arming her fellow campers with tampons. The video has garnered 2.5 million views on YouTube. "People are able to converse freely with friends and about brands. And people are able to have a huge platform for expressing their views about everything," said AdAge magazine creativity editor Ann Diaz.
Published in Brief: