How to market a bootstrapped business

08/1/2013 | Inc. online (free registration)

You probably won't have a large marketing budget if you are bootstrapping your business, but you can still attract customers' attention online, writes Aaron Aders, co-founder of DigitalRelevance. You'll need to become comfortable with Photoshop and HTML and learn some basic copywriting and design skills, he writes. Aders provides resources that can help you improve your skills in each of these areas.

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