Instagram contests can provide luxury hotels with valuable insight on how consumers respond to certain types of messaging and give brands a way to interact directly with potential guests, Joe McCarthy writes. Location-based campaigns can show where the most engaged users are spending time, while the overall response can give brands clues about which messages are most popular.
Instagram contests offer insight, engagement for hotel brands
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.