New York Times looks to video to boost ad revenue

08/1/2013 | Advertising Age (tiered subscription model)

The New York Times is vowing to add more online video advertising to stanch a second-quarter 6% decline in ad revenue, writes Michael Sebastian. The Times has used video ads such as pre-roll sparingly until now, despite offering unlimited video as an end-around to its pay wall in the second quarter. "The appetite, specifically from advertisers, for opportunities to do video advertising on The New York Times is so great that we think the chance we have to grow our share of the video ad market is large indeed, even if rates over time, come down," said Mark Thompson, Times Co. president and CEO.

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