Planning a single strategy for desktop and mobile audiences

08/1/2013 |

Mobile and desktop users want the same product, service and support information from a company's website, and both visitor types benefit from a speedy site and concise message that's often targeted to mobile users, Jason Kosarek writes. Companies can create a unified content strategy by focusing on overlapping improvement areas such as creating smooth navigation, putting important information higher on the page and being direct with language.

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