Planning a single strategy for desktop and mobile audiences

08/1/2013 | HubSpot.com

Mobile and desktop users want the same product, service and support information from a company's website, and both visitor types benefit from a speedy site and concise message that's often targeted to mobile users, Jason Kosarek writes. Companies can create a unified content strategy by focusing on overlapping improvement areas such as creating smooth navigation, putting important information higher on the page and being direct with language.

View Full Article in:

HubSpot.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY