Smoothie King unveils first new logo in 2 decades

08/1/2013 | FoodBev.com

Smoothie King Franchises unveiled a new logo that represents its commitment to health, fitness and community, marking the company's first new logo in almost 20 years. "Today, we unveil a new look for our brand that represents the quality and freshness of our product, and our commitment to the future, as we rapidly expand both in the U.S. and globally," Global CEO Wan Kim said.

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