Wet Seal has announced plans to beef up its digital marketing and e-commerce strategy and team up with cloud commerce system provider Demandware to increase its time-to-market, enhance its merchandising and omnichannel offerings and provide customers with improved online and mobile shopping. "Wet Seal is focused on growing the e-commerce business and providing a seamless experience for our customers regardless of her access point," Wet Seal CEO John D. Goodman said.
Wet Seal looks to enhance shoppers' digital, e-commerce experience
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