GM's Lazar: How to spend $3.2B

08/2/2005 | Mediaweek

In a Q-and-A with Mediaweek, Betsy Lazar, director of media operations for General Motors, explains the company's decision to consolidate its $3.2 billion media buying account with GM Planworks, a unit of Publicis Groupe's Starcom Mediavest Group. Lazar also expects video on demand to supplant the Internet as a principle research platform for car buyers.

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