Ben & Jerry's fair trade ice cream hits U.K. stores

08/2/2006 | (France)

In a move that signals a rejuvenation of its campaigning spirit, Ben & Jerry's is launching its fair trade ice cream in stores in the U.K., Ireland, Belgium and the Netherlands. The products -- which cost the same as regular Ben & Jerry's ice cream -- are made with sugar from a farmers' co-operative in Paraguay and vanilla from four co-operatives in India. The company is simultaneously campaigning for fair trade in the U.S.

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