Coke takes a bite of Apple music downloads

08/2/2006 | Financial Times (free content)

Coca-Cola Co. will feature content from Apple Computer's iTunes music download service on its European Web site, and plans to kick off the venture by giving away millions of songs to users in the U.K. and Germany. Coca-Cola's vice-president of global interactive marketing said, "For Coca-Cola, it is clear that as consumers spend more time online and we need to find ways to become an important, relevant part of their lives."

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