Google links dMarc with XM

08/2/2006 | CNNMoney · Advertising Age (tiered subscription model)

Google and satellite radio broadcaster XM have announced a partnership that allows users of Google's automated keyword advertising system to place ads on the non-music channels of XM. Google is venturing into both terrestrial and satellite radio advertising as the result of its acquisition of radio ad insertion company dMarc.

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CNNMoney · Advertising Age (tiered subscription model)

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