Top business leaders to appear in CNBC promos

08/2/2007 | NYTimes.com

CNBC is tapping a who's who of viewers from the top ranks of business -- including Robert L. Johnson, founder of Black Entertainment Television, and Herb Kelleher, the co-founder and chairman of Southwest Airlines -- for a series of promotional spots. The ads use the tagline, "I am American business. I watch CNBC."

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