7 ways to bake trust into your business model

08/2/2010 | Inc. online (free registration)

Trust -- between workers and management, but also with customers -- is the single biggest asset any company can have, writes Lou Dubois. Aim for a culture of open, customer-focused teamwork, Dubois advises, and try to draw your customers into that collaborative process. "Make it work like any team, and show customers that you want to work together to reach the best solution," he writes.

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