Agencies see fewer search consultants

08/2/2010 | Adweek

The percentage of agency reviews handled by search consultants fell by half between 2007 and 2009 as clients cut budgets and adopted new practices, according to information from the 4A's database. The shift means agencies must increasingly appeal to both their clients' marketing and procurement departments. "It's a balance of being able to connect with both [teams]," said Natira McDermott, Initiative's vice president of business development.

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