Is ethnic targeting coming to Facebook?

08/2/2010 | SmartBrief/SmartBlog on Social Media

Facebook researchers have figured out a way to guess users' ethnicity with extraordinary accuracy, simply by cross-referencing first and last names against U.S. Census data. "Surely, now that it's possible to predict ethnicity on Facebook with relative accuracy ... the next logical step would be to allow marketers to target users based on ethnicity and not just age, location and known preferences," writes Kaukab Jhumra Smith.

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