"Mad Men" has halo effect for AMC, despite low ad revs

08/2/2010 | Advertising Age (tiered subscription model)

The critical success and relative popularity of "Mad Men" allows cable network AMC continue to air the show, despite the fact that the production costs of the show are not sustained by ad revenues. The show has a halo effect that lifts AMC's profile and "has absolutely raised our ability to monetize the network," said AMC's president and general manager, Charlie Collier.

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