Mix it up to cash in with the cocktail-savvy crowd

08/2/2010 | Nation's Restaurant News (free registration)

Bar and restaurant owners who want to boost cocktail sales can become more competitive by focusing on quality bar service, protecting bartenders' and mixologists' recipes, and using branding more effectively. Panelists at the recent Tales of the Cocktail conference in New Orleans served up more tips for success in the cocktail market.

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