Site aims to let social-media mavens trade on their social influence

08/2/2010 | VentureBeat

Empire Avenue is launching a social-media fantasy stock market in which users can "buy" and "sell" their friends as their online influence increases and decreases. The site -- founded by social-media entrepreneur Duleepa Wijayawardhana -- will ultimately let traders redeem their "profits" for discounts from affiliated businesses and brands.

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