Tom's of Maine gets "Wicked Fresh" on Facebook

08/2/2010 | MediaPost Communications

Tom's of Maine is promoting its "Wicked Fresh" toothpaste and mouthwash with a social media campaign that includes a contest, sweepstakes and instant-win game. Facebook fans can receive one instant-win game and one sweepstakes entry per day, and can enter the contest by submitting a photo of a "Wicked Fresh!" moment along with 150 words describing it.

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