Facebook adds "Expected Child" feature

08/2/2011 | VentureBeat

Facebook is letting users add pregnancy-related details to their profiles, including the baby's planned name and due date. That could make Facebook an attractive marketing platform for brands targeting new and expecting parents, Jolie O'Dell writes. "Facebook has tapped into a highly specific, highly vulnerable marketing segment and is now poised to sell new parents and parents-to-be to a wider range of brands," O'Dell writes.

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