Glamour adopts 2D mobile route to social-network links

08/2/2011 | PaidContent.org

Glamour is banking on 2D codes in its September issue to generate a bigger social presence, inviting readers to scan the code and "like" the magazine on Facebook. The SpyderLynk-powered SnapTags on the edition's cover and inside pages require a free application from Apple's iTunes Store or the Android Market, and also encourage links with Glamour advertisers.

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