Location data can help retailers speak to their ideal customers

08/2/2011 | SmartBrief/SmartBlog on Leadership

Instead of marketing to a general audience, some of which might not be receptive to their products, retail businesses can use location data to tailor their pitches to a specific customer segment. Businesses "can look at a market now and understand who is living there, and understand now based on the data ... how to target them," said Amy Wilde of MarketStar. Location data can also be a valuable tool for marketers deciding which retailers are best suited to carry their products.

View Full Article in:

SmartBrief/SmartBlog on Leadership

Published in Brief:

SmartBrief Job Listings for Education

Job Title Company Location
Technical Assistance Associate (8330)
American Institute for Researcher
Chicago, IL
Technical Assistance Consultant (8336)
Chicago, IL
Director of Professional Services
Engaging Schools, Inc.
Cambridge, MA
Principal at Timberland Charter Academy
Timberland Charter Academy
Muskegon, MI
VP - Partnership Operations
Discovery Communications
Silver Spring, MD