Study: Children are not seeing as many ads for less healthful foods

08/2/2011 | Wall Street Journal, The

Data from Nielsen Media Research showed a 38% and 28% reduction in exposure to advertisements for less healthful foods among children ages 2 to 5 and those ages 6 to 11, respectively, in the 2003 to 2009 period. However, 86% of foods and beverages advertised to children in 2009 were high in saturated fats, sugar or sodium, researchers noted in the Archives of Pediatrics & Adolescent Medicine. The National Restaurant Association's director of nutrition and healthy living said the study "did not address the nutritional content of the advertisements and failed to establish whether the ads met the nutritional standards set by the authors."

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