Ralph Lauren sponsors New York Times app with Olympic theme

08/2/2012 | ClickZ

For Ralph Lauren's second sponsorship of The New York Times' tablet application, the fashion retailer has bought all the ad space for Olympics-related messages. Ralph Lauren is the official outfitter for the U.S. team in London, and the ads invite users to shop for items related to the Games. The campaign runs through the 16 days of the Olympics.

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