Apple wants a place in your vehicle's dashboard

08/2/2013 | Bloomberg

Apple is taking on BlackBerry, Microsoft and Pandora Media in closely integrating its iPhones with automotive electronics, including navigation systems, Alan Ohnsman and Andy Fixmer write. The initiative is a complicated one, says Eric Noble of consulting firm Car Lab: "It's impossible to overestimate the difficulty of integrating an outside software system well into a vehicle. Silicon Valley routinely fails to recognize this.”

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