Food marketing differs for boomers, millennials

08/2/2013 | FoodNavigator

Baby boomers make up 50% of the consumer-packaged-goods market and are projected to have sway over 70% of the disposable income in the U.S. over the next five years, a Nielsen report says. BrandHive Chief Marketing Officer Jeff Hilton says marketing food to boomers requires highlighting ingredients, such as protein or fiber, that the demographic already knows and understands.

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