LinkedIn CEO says API for social ads is "high priority"

08/2/2013

LinkedIn is planning to build an API that will let brands and agencies use the network more easily to run social ad campaigns, CEO Jeff Weiner said in a call with analysts. "Introducing a robust set of APIs for social marketing agencies to best leverage the platform is a high priority," Weiner said. "We're not pre-announcing a date but it's high on our list."

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