Nielsen: Facebook has pull with viewers during weekday daytime hours

08/2/2013 | ClickZ

Facebook has a bigger audience reach, among those under the age of 55, than each television network weekdays during daytime viewing hours, according to a study from Nielsen. The study found that Facebook drives a 36% duplicated reach for television networks during prime time because many consumers go online while watching TV.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA