Study: Consumer choice not swayed by front-of-pack labels

08/2/2013 | FoodNavigator

Nutritional information on the front of food packaging does not affect how consumers choose products, according to researchers at Denmark's Aarhus University. Researchers call the survey of 1,000 German and Polish consumers "sobering." "The study indicates that the implementation of nutrition labels per se ... does not influence the healthfulness of consumers' choice when they choose according to their preference," researchers said. However, when asked to make healthful choices, consumers did rely on the labels.

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