Unique offers on great products get fans talking

08/2/2013 | Andy Sernovitz blog

Texas-based Royer's Round Top Cafe has created enthusiastic fans with offers including a service that ships subscribers one of its legendary pies every month for life, writes Andy Sernovitz. Rover's also charges in-store customers more for ordering pie without ice cream to prevent price consideration from derailing the optimal customer experience, he writes.

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