Wal-Mart extends in-store mobile app with coupons

08/2/2013 | MobileCommerceDaily.com

Wal-Mart is expanding its mobile in-store Scan & Go application to include coupons that shoppers can apply to their purchases after using the app to scan merchandise before heading to the self-checkout counter. "Obviously, this is significant for mobile because Scan & Go is a smartphone app, but I particularly like it because it's focused on the in-store experience," said Alex Campbell, chief innovation officer for Vibes.

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