Yahoo e-mail recycling could hit marketer databases

08/2/2013 | BtoB Magazine

On Aug. 15, Yahoo will make e-mail addresses that have not been used in more than a year available to new users, which means marketing e-mails might start reaching unintended recipients. Yahoo plans to unsubscribe e-mail addresses from accounts, so marketers should make unsubscribing easy and remove any e-mail addresses that return inactive notices, said Brad van der Woerd, director of deliverability at Yesmail.

View Full Article in:

BtoB Magazine

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY