Yahoo e-mail recycling could hit marketer databases

08/2/2013 | BtoB Magazine

On Aug. 15, Yahoo will make e-mail addresses that have not been used in more than a year available to new users, which means marketing e-mails might start reaching unintended recipients. Yahoo plans to unsubscribe e-mail addresses from accounts, so marketers should make unsubscribing easy and remove any e-mail addresses that return inactive notices, said Brad van der Woerd, director of deliverability at Yesmail.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX