Guesswork a Factor in Online Product Searches

08/3/2004

Aggregated data in the eMarketer eStat Database indicates that despite the increasingly powerful and effective search engine technology now available, many consumers doing research for potential purchases still rely on the tried-and-true method of guesswork to reach product Web sites. Use of search engines still predominates in most categories, but in telecom and personal and home care products, consumers made nearly equal use of guesswork. Automotive and home products are other categories where guesswork is fairly prevalent, underlining the importance of aligning product names with product URLs.
eMarketer.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL