Jeep wants 'Command' of hip-hop market

08/3/2005 | Brandweek

Chrysler Group hopes the prominent featuring of its new Jeep Commander in rapper Missy Elliott's "Lose Control" music video will lure buyers from the hip-hop consumer market. Chrysler and BBDO, Jeep's lead agency, also are in talks with Elliott about creating music for an upcoming Commander TV ad.

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