DoubleClick bets 10 seconds of video will hit the spot

08/3/2007 | Adweek

DoubleClick intends to enliven the low-cost banner ad, but still keep it affordable, by launching a "teaser" version that will have about 10 seconds of auto-play video. The price tag for a video teaser will be half that of a full rich-media ad, according to Chris Young, EVP of rich media for DoubleClick.

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