Will Unilever wash itself of underperforming All, Wisk?

08/3/2007 | Advertising Age (tiered subscription model)

Unilever's U.S. laundry brands All, Snuggle, Wisk and Surf could be on the market, as the company weighs whether to divest itself of its North American laundry business. "Our business is profitable, but has not been growing in recent years," CEO Patrick Cescau said of North American laundry, in a statement.

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