Netflix wins with innovative contest

08/3/2009 | Social Media Today

Netflix is about to formally announce the winner of a three-year, $1 million challenge that generated 50,000 suggestions aiming to improve the site's recommendation engine 10%. The contest shows Netflix grasps the powerful link between collaboration and innovation, Ragy Thomas writes. "Netflix tapped into the social Web to reach and engage the best minds in the world to solve their problem -- amazing."

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