N.H. shops reap social-media benefits

08/3/2009 | Union Leader (Manchester, N.H.), The

Local businesses in New Hampshire have been using social-media tools in a variety of ways. Beyond simply using social networks to bring in new customers, businesses have reported looking online for help with recruiting new employees, keeping customers informed and putting existing resources to better use. Squam Lakes Science Center started a Facebook fan page to recruit savvy followers willing to provide them with voluntary viral marketing.

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Union Leader (Manchester, N.H.), The

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