What to learn from Gap.com

08/3/2009 | Practical eCommerce

The Gap's Web site is an excellent example of a trustworthy and professional e-commerce site, and small businesses would do well to emulate the company's example, according to Practical eCommerce. So what makes the site so appealing? Product images, attention to detail, easy left-column navigation and a basic checkout system.

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Practical eCommerce

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