Green & Black's is in the market for ad-strategy makeover

08/3/2010 | MarketingMagazine.co.uk (U.K.)

After parting ways with its head of global marketing and the U.S. ad agency it had worked with for the past 18 months, Green & Black's, the British maker of organic chocolate bars, has begun interviewing marketing shops located in its own backyard. The goal: to land a new agency and embark on an aggressive new marketing campaign.

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