How Intel reaches out to alpha-geeks

08/3/2010 |

Intel has always prized relationships with "tech-setters" -- early adopters and other influential geeks -- but social media has taken its outreach efforts to a new level, says social-media strategist Ekaterina Walter. "Instead of going to computer clubs and reaching 20, 30 or 50 people at a time, we could reach thousands and thousands of people on Facebook," she says. With its follower-numbers increasing about 12% a month, the company is now looking to use blogs and Twitter to start reaching out to a more mainstream audience, she notes.

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