Less is more: Simplified products, messaging is the rage

08/3/2010 | MediaPost Communications

The new mantra for many food makers appears to be simple products and simple messaging. In recent years, there has been a move to use fewer ingredients and fewer claims regarding food and beverage products, according to this article. "This is a response to consumers increasingly shifting their nutritional health/wellness focus toward 'natural,' 'real' and additive-free foods," the article states.

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