Rock band Train uses social media to build up steam

08/3/2010 | SmartBrief/SmartBlog on Social Media

Rock band Train is live-tweeting from its own concerts, with members taking photos of the audience from the stage and posting them to the band's Twitter stream. The band says it could publish the photos as a book; in the meantime, the strategy has helped the group rack up almost 26,000 followers on Twitter, along with almost a third of a million Facebook fans.

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