Sainsbury's sets up recycling programme

08/3/2010 | MarketingWeek (subscription required)

Sainsbury's aims to get more environmentally friendly with a new programme that allows customers to drop off mobile-phone chargers they don't use anymore. "By running this campaign, we hope to raise awareness of charger recycling facilities, while at the same time preventing nearly 40 tonnes of waste from going to landfill," said property director Neil Sachdev.

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