5 ways viral messages can improve your company's culture

08/3/2011 | CNNMoney/Fortune

Scott Keller and Colin Price share some tips for using "viral" communication to get employees fired up about new ideas. Change is easier when it comes from the bottom up, Keller and Price write. Executives should tap into their teams' curiosity by promoting their initiatives creatively and informally. When employees feel ownership over an idea, they will spread the word, they write.

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