E-mail via mobile devices opens a new marketing world

08/3/2011 | MobileCommerceDaily.com

Moving from a PC-dominated digital world to mobile involves a lot more than adjusting your marketing to fit a smaller screen, says Manny Ju of Digital River's BlueHornet Networks. It also means taking full advantage of the immediacy of the platform and the chance to win instant engagement from consumers, often via e-mail, which remains the single most used mobile feature.

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