Marketing on Facebook is the focus of new metrics

08/3/2011 | Wall Street Journal, The

ComScore and Nielsen are offering up new ratings systems designed to gauge the effectiveness of brands' presence on Facebook. ComScore's new tool measures the number of Facebook users who interact with brands' products on the social network. And Nielsen, in cooperation with Facebook, plans a rating system. Both systems will focus in part on measuring both a campaign's reach and frequency.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL