McDonald's promotes "Smurfs" with augmented reality

08/3/2011 | MobileCommerceDaily.com

McDonald's is using augmented reality and mobile check-ins in several global markets to boost Happy Meal sales with a tie-in to the "Smurfs" movie from Sony, including digital menu boards that bring animated video to restaurants. The campaign includes both in-store mobile activations and online augmented-reality games that put children into the world of the little blue characters.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX